Jaeeun
Kang

During my internship at PURE CASHMERE NYC, I curated a lifestyle-focused showroom for New York Fashion Week. By analyzing emerging trends like the "Old Money Look" and leveraging past sales data, I designed a space that aligned with the brand's 100% cashmere philosophy. This project resulted in doubling our B2B sales year-over-year and establishing new collaborations with platforms like ZALANDO.

When faced with stagnant sales, I developed a QR code-enabled shopping experience at a pop-up market to bridge the gap between offline and online retail. Customers could instantly access styled product images, creating an interactive and memorable buying journey. My approach increased website traffic by 1,324% and cleared over $3,600 in inventory, transforming a challenge into an opportunity.

At MXN Commerce, I led a cross-market influencer collaboration strategy, securing free promotional posts from top influencers in the U.S. and South Korea. This effort boosted our brand’s visibility, achieving a complete sellout of initial product runs in the U.S. and raising inventory clearance rates in Korea from 20% to 80%. Additionally, I saved $5,000 in marketing expenses through strategic negotiations.